Business logic

With Apple's many inventions,Playground equipment iPhone came to this world, not with vision, but with the problem. In 2005, iPod beyond Mac, became the first apple big source of income, but the save Apple distress in the music player is faced with a looming threat: mobile phone. According to the " biography of Jobs " records, the late Apple co-founder Steve Jobs ( Steve Jobs ) has warned Apple's board of directors, everyone has a mobile phone, mobile phone companies to find if simplified music playback, promoting the music fun way, " iPod will be abandoned. "

Fortunately, at that time,solar-cell the majority of the market of mobile phone are very bad. Jobs and other Apple executives often complain about their mobile phone is not good. The most simple mobile phone except phone calls without much function, Wireless keyboard and increased as a function of increasing, mobile phone is more difficult to use. Apple marketing director Phil Schiller ( PhilShciller ) with Samsung patent disputes witness said, " when the mobile phone is far from good entertainment equipment ". In 2005, to use the mobile phone to play music and video is very difficult, even if reluctantly through various interface and directory to play out, no fun at all.

This is because China lawyers concentrates the majority of mobile phone is a basic problem -- the lack of smooth input mode. Like a BlackBerry that keys are suitable for typing, but want to browse the various function and content will become very bad. Theoretically speaking, with the touch screen mobile phone can achieve more tasks, but in fact, it is difficult to use the touch screen. The touch screen to detect finger pressing -- must use the stylus, online ups power and to use the stylus, they must both hands simultaneous operation -- a hand mobile phone, on the other hand touch pen. Nobody likes to use two hands to manipulate the music player.

This is apple remodeling mobile phone industry story. This summary has repeatedly been mentioned, the most detailed is Walter Isaacson ( WalterIsaacson ) the " biography of Jobs ". But last month the end of the apple v. Samsung case reveals some little-known details -- Apple usually unwilling to disclose such information. We saw dozens of iPhone and the original iPad, read the executives and designers to solve the iPhone key problem in design of mail, heard Apple executives on the iPhone why is a gamble of interpretation.

These together, you'll understand iPhone story: If regular business logic, this device doesn't be born. Because iPod is very popular, and it is the main source of profits, therefore, if the earth which company has the most reluctant to develop sufficient to kill the music player products, it is not an apple. However, Apple's core decision-making but know, some day in the future, which have a mobile phone manufacturers to solve the problem of interface, Google TV remote to create not only can call, and can play music and video, even with more functional products, iPod will be a dead end.

To avoid this fate, the only way leather own life. Therefore, Apple executives did not overlook the city pool gain, but the mobile phone as a true innovation opportunity. " We want to independent development of mobile phone. " IPhone mobile phone operating system is responsible for Scott Forster ( Scott Forstall ) said in court, " we wanted to develop a I really like mobile phone. "

Select a touch interface

The problem is how to develop. When Jobs introduced the iPhone in 2007, he presented with a dial iPod photo. This is just a joke, but it truly reflects the initial idea of apple. IPod to use the click wheel, very simple, very easy to use, Android TV remote very suitable for playing music. If so, why not use the same way to call?

In 2005, with " the father of the iPod " reputation of the Tony Fadel ( Tony Fadell ) got a Samsung and Bang Olufsen joint development of high-end landline telephone, can use a rotating wheel surrounding a group of digital keyboard navigation.